Macallan Folio 3
Macallan Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather, inspired by a tradition commented on by the Macallan Distillery Manager to David Holmes and Nick Salaman on a visit to The Macallan Estate. Continuing the highly distinctive style of the ads and the simple but memorable strapline that put the mantra of “less is more” at its heart, the continuing campaign continued to speak loudly in small spaces and gain momentum with a wider audience. The third expression in the Archival Series from The Macallan, this distillery exclusive bottling was released in 2018, and limited to just 2,000 bottles.
However, the third expression in the Archival Series from The Macallan, this distillery exclusive bottling was released in 2018, and limited to just 2,000 bottles. The bottle and book-shaped presentation tin showcase a campaign that celebrated the idea that whisky is best made in cold weather, with two people playing on the snow-covered slopes of Ben Rinnes.
Furthermore, this whisky’s presentation distinguishes it with its book-shaped tin box, adorned with an illustration from a Victorian-era edition of Punch Magazine. Also the image represents the belief, traced back to Macallan’s estate at Easter Elchies, in the superior quality of whisky produced in cold weather.
Included within the packaging is a hardback book that showcases select advertisements from the relevant decades. This compilation serves as a retrospective of Macallan’s marketing during that period.
The Macallan Folio 3, matured in Sherry Casks and presented at a strength of 43.0% Vol., was a distillery exclusive release. With a limited run of 2000 bottles, it offers an appealing exclusivity to whisky collectors and investors